Steve Payne
Head of Feather & Black
Favourite piece
Expertise
- Furniture industry SME
- Retail strategy
- New product development
About Steve Payne
Steve leads the Feather & Black team on behalf of our parent company, Dreams. For the last five years, he’s immersed himself in the furniture market, bringing a digital-first approach to a traditionally brick-and-mortar industry.
Under his stewardship, Feather & Black has introduced Sleepmatch to its stores, our innovative service that uses the latest technology to personalise our customers’ mattress choices.
“While people search and shop and different ways, what they’re looking for hasn’t changed. Our customers expect furniture that lasts a lifetime, that’s beautifully designed, and easy to assemble. They expect honest, efficient service, and a brand that treats them with respect. It’s my job to make sure that we exceed those expectations.”
Steve understands that quality products and quality service shouldn’t compromise:
“The UK luxury bedding market is estimated to reach $1.6bn by 2031. We’re striving to make Feather & Black perfectly positioned to capitalise on this opportunity by bringing the highest quality beds and mattresses into people’s homes.”