Cookie policy

25th July 2022
Feather & Black

Cookie Policy

This information forms part of our drive to comply with current data privacy legislation. It’s also part of our broader privacy policy to ensure we’re transparent, honest, and clear about your privacy when you use our website or communicate with us.

As part of our renowned customer service, Dreams Limited T/A Feather&Black (referred to as “we”, “us”, “our”, or “Dreams”) communicates electronically with current and potential customers through our online ecommerce website, featherandblack.com and email communications. To streamline your experience with us we place small files on your device. These files are commonly known as “cookies”.

What are cookies?

Cookies are tiny text files stored on your computer or mobile device when you visit our website or receive emails from us. Some are necessary for our website to operate and function, like keeping track of what you have in your basket. Others are required to remember you and your preferences when you return to our site or communicate with us via email.

Cookies fall into four main categories: necessary, preference, statistics, and marketing. They won’t harm your computer or device, and we don’t store personally identifiable information such as credit card details in the cookies that we create.

We do use encrypted information or combined data gathered from the cookies to help improve your experience of our site and our interactions with you. We also use cookies to identify and fix errors on our website, or single out relevant or related products to show you.

Data privacy law requires us to obtain your permission to store cookies on your computer or mobile device for all cookie types other than strictly necessary cookies.

One way we help customers is to use video technology to track errors on our website. This doesn’t record any information that you enter, especially user-identifying information. If you’d prefer to disable this, you can do so by going to your browser's settings and enabling "Do Not Track". This ensures you won’t be tracked at all in the form of analytics or video.

Cookies can be either First- or Third-party. First-party cookies are directly generated by Feather&Black and provide the information collected directly back to Feather&Black. Third-party cookies originate from outside Feather&Black.

We’ve established relationships with our Third-party providers such as Google, who may also set cookies on your computer or mobile device for use in remarketing purposes. This is to show you different products and services based on what you appear to be interested in. If you’d like to opt out of Google's use of cookies, you can do so by visiting their advertising opt-out page or the Network Advertising Initiative opt out page. To opt out of Facebook’s use of cookies, visit their advertising preference page at Facebook Ad Preferences Page

To make full use of the online shopping and personalised features on featherandblack.com, your computer, tablet or mobile phone will need to accept cookies. We can only provide you with certain personalised features of this website by using them.

Our cookies don’t store sensitive information such as your name, address, or payment details. They simply hold a 'Key' that, once you’re signed in, is associated with this information. However, if you’d prefer to restrict, block, or delete cookies from our website at featherandblack.com, or any other website, you can use your browser settings to do this. Each browser is different, so check the 'Help' menu of your browser settings (or your mobile device’s user-manual), to learn how to change your cookie preferences.

 

Alternatively, our own Cookie Preference tool has been designed to support you in restricting or blocking cookies from our website. Our Managing cookies section below provides further details.

The table below describes the main cookies that we use, and what we use them for.

Cookie Name

Purpose

 cookietest

Allows us to measure and report on-site actions from the point of landing on our website through to purchase completion. It is also used to determine if a browser is set to block or allow cookies.

_etr_p_dreams.co.uk

Used for tracking the popup state across user sessions. It auto-generates an identifier when the popup was first presented from our website, whether the user is eligible for the popup, and whether it was accepted or rejected and when.

_etr_s_dreams.co.uk

Shows the session’s specific state of the popup, including information about how the popup was rejected (ignored, declined or “x” clicked). It helps determine when next to show/display the popup.

_gd#############

Contains no identifying information and is used for diagnostic purposes by Impact Radius, a service we use to track signup commissions for our affiliate programme. We have categorised it under Functionality because it is necessary for the operation of our affiliate program.

cbar_uid

Used to enable users to share pages through third party social networking websites.

CSRFToken

Aids security. It is a hashed out, unique, and random generated key/token. Its sole purpose is to protect your session while using our website.

dreams-cart

Stores cart information

FR_Script

Monitors all visitor interactions on our website and via communications.

NoCookie

Flagged when a user opts out of tracking or indicates they are under the age of 13. (COPPA requirement). If NoCookie is set to true, all other existing tracking cookies are unset. This value is honoured for as long as the cookie exists.

OptanonAlertBoxClosed

Flagged after visitors have seen our cookie information notice and, in some cases, only when they actively close the notice down.  It enables the website to not repeat messages to users. It has a one-year lifespan and contains no personal information.

Queue-it

Set by Student Beans for use with the Queue-it online queuing technology, it helps us offer discounts for student purchases.

sp

Associated with Eventbrite and used to deliver content tailored to the end user's interests and improve content creation, this cookie is also used for event-booking purposes.

tms_wsip /tms_VisitorID

Used to provide an enhanced shopping experience.

Third-party cookies

When you visit featherandblack.com you may notice some cookies unrelated to Feather&Black appear. These are Third-party cookies. If you visit a web page that contains embedded content like YouTube, you could be sent cookies from those sites. We don’t control the setting of those cookies, so we suggest you check those Third-party websites for more information about their cookies and how to manage them.

Some of our business partners that may set cookies on our website, Feather&Black.com, include:

Organisation/Application

Purpose/Service

1st/3rd Party

Category

AddThis

Sharing social media

Third

Functional

Bazaarvoice

Product reviews

Third

Functional

Bing

Advertising and performance analysis

Third

Targeting

Cloudfront

Functional load balancing to speed up the distribution of website content.

Third

Strictly necessary

Content Square

Performance and operation analytics

Third

Performance

Cookietest

Checks if a browser’s set to block  allow cookies

Third

Functional

DoubleClick

Advertising

Third

Targeting

Facebook

Social media advertising

Third

Targeting

Fresh Relevance

Behavioural analytics and email

First

Targeting

Google Adwords/GDN

Advertising

Third

Targeting

Google Analytics

Onsite metrics

Third

Strictly necessary

Google Tag Manager

Enables other scripts and code for third parties

First

Strictly necessary

Impact Radius

Advertising

Third

Targeting

Kenshoo

Advertising

Third

Targeting

Kickstarter

Advertising

Third

Targeting

Mediamath

Advertising

Third

Targeting

MiQ/AppNexus

Advertising

Third

Targeting

MiQ/Google DV360

Advertising

Third

Targeting

Monetate

Provides website content

Third

Strictly necessary

Netcall

WebChat Customer Services

Third

Strictly necessary

Pinterest

Social Media - used to track usage and performance of adverts.

Third

Targeting

Pure360

Behavioural analytics and email

Third

Targeting

SMG

Customer surveys

Third

Functional

Spotify

Advertising

Third

Targeting

Tradedoubler

Advertising

Third

Strictly necessary

TrustPilot

Store reviews

Third

Functional

Twitter

Social Media sharing & analytics

Third

Targeting

Youtube

Advertising

Third

Targeting

Managing cookies

If cookies are disabled on your computer or mobile device your shopping experience on our website will be limited to browsing and researching. You won’t be able to add products to your basket, and essentially you won’t be able to complete your purchase.

If you want to disable cookies when you’re unsure of the type and version of web browser you use to access the Internet, you can find out how to do this for your browser by searching the "help" option on your browser's menu or by visiting www.allaboutcookies.org. You may also opt out of certain functional and advertising cookies by clicking on our Cookie Preference tool.

Banner advertising on other websites

This type of advertising is designed to provide you with a selection of products based on what you’ve viewed on our website featherandblack.com, for instance. Products will be presented to you by Google when you visit other selected websites. The adverts may highlight alternative styles and colours as well as products from other product categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies. The product we use for this is Google Dynamic Remarketing. Once again we would like to remind you, that you can opt out of Google's use of cookies at any time by visiting Google advertising opt-out page or the Network Advertising Initiative opt out page.

Marketing Communications

  • If you’ve chosen to receive marketing messages from us, we’ll use your data to bring you relevant offers or information.
  • If you have an online account, you can check and update your current preferences within ‘My Account’.
  • You can also unsubscribe at any time by clicking on the unsubscribe link at the foot of our marketing emails or SMS.
  • Please note that we may still be entitled to process your information if we have another legitimate reason (other than consent) for doing so.

Further information about cookies

You can find more information about cookies and how to manage them at aboutcookies.org.uk. Note: Dreams T/A Feather&Black is not responsible for the content of external websites.

 

 

 

 

 

 

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