Last Modified 05 January 2024 |
First Added 21 December 2021
Plant a Tree with F&B
Sustainability, ethical sourcing of materials and climate change are high on the agenda right now for all of us, and as a retailer we strive to act responsibly and proactively.
That’s why we have partnered with Ecologi to make a meaningful impact and contribute to climate solutions that have proven results.
We were so impressed with Ecologi’s passion, work and commitment and are proud to announce that we will be planting trees for every single F&B purchase made, whether that’s in store on online, no matter how much you spend with us.
Who are Ecologi?
Ecologi believe that what we choose to do today will be felt by almost all life in both the near and distant future. Ecologi empowers both individuals and business to get involved and take on the climate crisis by contributing to solutions that make a difference.
They fund two main types of action - carbon offsetting and tree planting. They invest money into a broad range of fantastic projects and have a wide range of tree planting partners who responsibly plant millions of trees every month on their behalf. Some of the tree planting projects they fund include:
- Reforesting Madagascar
- Planting forest gardens in Uganda
- Preserving Amazonian rainforest in Brazil
- Forest restoration in Kenya
Together, with every purchase you make, we will be contributing to these amazing projects by planting trees.
Why planting trees is important
‘We depend on forests for our survival, from the air we breathe to the wood we use. Besides providing habitats for animals and livelihoods for humans, forests also offer watershed protection, prevent soil erosion and mitigate climate change. Yet, despite our dependence on forests, we are still allowing them to disappear.’
Taken from the WWF website (Importance of Forests)
Products derived from the forest play a vital part of our daily lives; there are the obvious ones such as paper, wood from trees, fruits, but also lots of less obvious ones such as the by-products that go into medicines, detergents and cosmetics. Forests also provide shelter, water and food, livelihoods for 60 million indigenous people, habitats for 80% of animals, and are home to 80% of the world’s terrestrial biodiversity.
Planting trees is investing in our future. Whilst newly planted trees need years to grow and become the efficient carbon storage and wildlife sanctuaries they are destined to be, we are helping to tackle the climate crisis and helping to keep temperatures from rising above 1.5˚C.
Did you know… a Mangrove is a perfect tree to plant as it only takes 10 years to mature and then it’s ready to do its thing for the environment. They store more carbon in their rich soils that most other trees, provide breeding grounds for fish, buffer storm surges and can effectively filter water and prevent an influx of saline water which leaves soil unfit for agriculture.
What F&B are doing?
We are proud enthusiasts and supporters of Ecologi’s work and are hugely excited about joining forces and contributing to their tree planting projects.
It couldn’t be easier to be involved either. Here’s how it works.
We will…
- Plant two trees when you spend up to £500
- Plant four trees when you spend over £500
So, whatever you buy from F&B, you will be helping towards fighting the climate crisis by helping us plant more and more trees. The trees will automatically be allocated when you get to checkout and you can see how big our forest is growing by clicking here to see our tree counter.
We can’t wait to get planting!
